In the poster there is really light colours, with a contrast of white and blue. So the movie is a miss misleading. From the poster I found that there is shading in the top right which shows that there is going to be trouble. There is also a bright yellow sticker which means warning. The sticker symbolizes that there is going to be trouble because in universal that what yellow represents. There is a bright light at the center of the page, this says that there is light at the end of the tunnel, or you can get out whilst you still can. In the background you can see the clouds, the colours of them from the left hand side goes from light to dark. something is luring in, it shows that it's a big film.
There is only on figure in the poster, which is of a girl, in the middle of the page. I think the figure of the girl done photographically, because it looks really modern and the light in the background goes with the little girl. The objects in the background are of building which, shows it a huge film, and the girl is standing there with a wide area of space with a gas mask on shows that she is alone and cannot trust anyone.
I think the audience for this film is for teenagers and older adults that like to watch gruesome horror films, even though the film is a bit miss leading, the font gives it away that it's a horror.
In the poster the persuasive technique used to grab peoples attention is different from any other horror poster. with a normal horror poster you get dark colours, with red, black, and white colours. But with this poster it gives a more in-depth meaning, like it has more meaning that other films. You have to really look at the film to understand it. Because the picture is in a wide camera shot, you get to see the whole of the picture, this emphasizes on the film and gives it more character to the film and make it more unique, which makes people want to watch it. Making a film unique makes a film sell. Like in this film you wouldn't normally see a young girl with a gas mask on, in what looks like an ordinary street.
The clothing of the figure is really simple and light. When I look at the little girl, the clothing makes her look really innocent and really vulnerable to the outside world. The colour pink shows that she is really innocent and that she is a child as well, but when you look closer you can see she has a gas mask on and you then find that there is something deeper to the girl than there actually is. From the tag line you then find out that its something to do with a disease passing throughout a city or something, and once you read it you then begin to understand what the film is about.
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